Jeff Gomez – Medium

Jeff Gomez

Hi Jinal, I'm hoping you are not advocating for the eradication of myths in their original form.

I think what you're saying is that it is up to us to reinterpret mythology—to preserve what was great and aspirational about those stories…

2 min readFeb 28, 2021

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Jeff Gomez
in
Collective Journey

Social Self-Organization

Story Can Take What We Imagine and Make It Real

7 min readSep 16, 2019

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Social Self-Organization

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Jeff Gomez
in
Collective Journey

Embracing the Narrative Reversal

A Powerful Storytelling Strategy Dominates the Social Media Age

11 min readNov 30, 2018

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Embracing the Narrative Reversal

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Jeff Gomez
in
Collective Journey

The Self-Disruption of Star Wars

With “The Last Jedi” Disney Grapples with Maintaining an Evergreen Brand

17 min readJan 23, 2018

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The Self-Disruption of Star Wars

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Jeff Gomez

10 Keys to Building Successful Shared Universe Movie Franchises

A Memo to Studio Executives

17 min readJun 12, 2017

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10 Keys to Building Successful Shared Universe Movie Franchises

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Jeff Gomez
in
Collective Journey

Superpositioning

Each of Us Can Now Be in Five Places at Once

12 min readMay 22, 2017

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Superpositioning

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Jeff Gomez
in
Collective Journey

Regenerative Listening

Collective Journey Narratives Require Genuine Engagement

11 min readMar 8, 2017

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Regenerative Listening

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Jeff Gomez
in
Collective Journey

Story Can Assert Control Over the Masses

The Power of Propaganda & Multilateral Narratives

11 min readFeb 28, 2017

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Story Can Assert Control Over the Masses

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Jeff Gomez
in
Collective Journey

Big Brands & the Awakening of the Docile Consumer

In the Collective Journey the Peoples’ Voice Now Levels the Playing Field

8 min readFeb 22, 2017

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Big Brands & the Awakening of the Docile Consumer

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Jeff Gomez
in
Collective Journey

The Collective Journey Comes to Television

Game of Thrones, Walking Dead, Orange is the New Black & Others are Subverting the Hero’s Journey

6 min readFeb 17, 2017

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The Collective Journey Comes to Television

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Jeff Gomez

Jeff Gomez

CEO, Starlight Runner. Brand and cause-related consultant, producer of franchise storyworlds and transmedia entertainment properties.

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